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What statistics does SekiNdo supply? |
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Where can I view statistical information regarding my ad space? |
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Where can I view statistical information regarding specific ads that appeared in my ad spaces? |
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What is the meaning of the different statistical terms? |
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What does "unique" mean? |
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Why do leads, that appeared in my statistics, disappear after a while? |
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Can I see the reasons for rejecting my leads? |
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What statistics does SekiNdo supply? |
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SekiNdo allows any application owner to receive a variety of statistical tools that are relevant to his ad space. Amongst the various statistical data, which the SekiNdo system provides, one can view the number of impressions, unique impressions, clicks, leads, acquistions and profits that each ad space creates. In addition, our system calculates important parameters such as eCPM (average profit per 1,000 impressions) for application owners in real time.
SekiNdo is a completely transparent ad network, and as such it allows application owners to receive the information for their ad spaces, as well as for specific ads and campaigns which appeared in the ad spaces.
In addition, when an application owner markets campaigns that are Cost Per Lead based, SekiNdo makes sure to transparently display all the leads that were received from his application, including each lead's status (pending to advertiser's approval, approved, rejected) whereas all the data regarding the lead can be found on page Manage My Leads under the "Publishers" Menu. |
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Where can I view statistical information regarding my ad space? |
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You can find the link - Management and Statistics in the publishers menu. Click this link and you will reach the page where you will find all the statistics that are relevant to your ad spaces on SekiNdo.
You can find date and status toolbars above the statistics table. You can use these toolbars in order to view statistics according to different dates and statuses. In addtion, you can add graphs that will help you analyze the results of the exposures, the clicks and the profits that you received from your application, to the display. |
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Where can I view statistical information regarding specific ads that appeared in my ad spaces? |
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In the publishers menu you can find a link called - Management and Statistics. Click on this link and you will reach a page where you will find all the statistics that are relevant to your ad spaces on SekiNdo. In the statisitcs table, which displays the data relevant to all of your ad spaces, click on the relevant ad space, and you will be transferred to the page where you will find statistical data for all the ads which were displayed in this ad space.
Above the statistics table you will find date and status toolbars. You can use these toolbars to view statistics according to different dates and statuses. In addition, you can add graphs which will help you analyze the results of the impressions, clicks and profits that were received from your application to the display. |
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What is the meaning of the different statistical terms? |
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- Status: The current state of an ad/ad space.
- Price/Pricing: The price is the advertiser's cost according to the pricing which was defined for the campaign. These are the pricings that exist on the network:
- Cost Per Click
- Cost Per Milli
- Cost Per Lead
- Cost Per Action
- Cost Per Sale
- Unique/Impressions: The number of unique impressions and the total number of impressions of an ad/ad space
- Clicks: The number of clicks on an ad/ad space.
- CTR (Click Through Rate): The number of clicks out of impressions
- eCPM (effective CPM) - The eCPM parameter describes the effective CPM for an ad/ad space, or in other words the ad's profit per thousand impressions in an ad space, regardless of the type of ad pricing.
- eCPC (effective CPC) - The eCPC parameter describes the effective CPC for an ad/ad space, or in other words the ad's profit per click, regardless of the type of ad pricing.
- Profit: The profit for advertising, which is determined by the pricing, the price and the number of actions (impressions/clicks/leads/actions/acquisitions) carried out on the ad/ad space (in accordance with the pricing - for example the number of clicks * Price Per Click)
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What does "unique" mean? |
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Unique means a specific surfer. For example, a specific surfer who uses the same application four times a day, and is exposed to the same ad, adds one unique impression and four total impressions to the ad. After 24 hours that surfer will again be counted as unique. |
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Why do leads, that appeared in my statistics, disappear after a while? |
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There are hundreds of affiliate programs on the SekiNdo ad marketplace, where compensation is paid for valid leads. If the application owner generated an invalid lead, the lead will be cancelled by the advertiser. In this case, the application owner's profit from this lead will be erased.
There are a number of reasons that a lead can be rejected. :- Disconnected phone / no answer - A lead, which can not be reached after at least five attempts, or if the lead's telephone is disconnected.
- Missing/incorrect info - A lead containing any incorrect information, usually giberish or a lead containing completely meaningless information.
- Multiple lead - a lead that was accepted more than once. Any duplication of the said lead is rejected.
- Denies interest - A lead who denies any interest in the advertisers services.
- Failure to comply with the terms of service - In certain cases the affiliate program contains an irregular user term (such as a limitation on the leads age).
We advise that you read the terms of service, belonging to each affiliate program, before you begin marketing this program. |
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Can I see the reasons for rejecting my leads? |
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SekiNdo allows you to view all the information regarding your activities. On page Manage My Leads under the publishers menu, you will find specifications regarding all the leads that you generated, whereas the leads status will appear alongside each lead (pending a report from the advertiser, approved, rejected). The reason for rejection will appear alongside each rejected lead.
You will be able to sort the leads by different dates and statuses using the upper toolbar on this page. |
