SekiNdo - How It Works

How It Works

Advertisers Publishers

Advertisers

SekiNdo is the most simple to use online ad network, only three simple steps are required after Registration:

Upload and define your ad and target market:
1. Choose the Add an Advertisement option in the advertisers' menu
2. Select the ad's format (Banner or Sound) and categories
3. Choose the price, pricing structure and destination's URL
4. Define your target market and upload the ad file
5. Repeat this process to upload as many ads as you want
Uploading an ad will trigger two actions behind the scenes:
- SekiNdo's Profile Learning Engine, a multilayered neural network inspired by the human brain's structure, will determine in which ad spaces the ad will be displayed automatically, we call it the auto mode
- Publishers will find your ads in our Ad Marketplace and send you requests to publish your ads in their ad spaces. Once you approve an ad space manually, your ad will be displayed in this ad space based on manual mode
Detailed explanations on uploading your ads to SekiNdo's Ad Marketplace.
Answering publishers' requests to publish your ads:
1. Choose the Pending Publishers' Requests option in the advertisers' menu
2. Review the list of pending requests and click on a request from the list for a more detailed information
3. Return to the pending requests list
4. Check the boxes of ad spaces you like (located next to each ad space)
5. Press the Approve button
6. Check the boxes of ad spaces you don't like and then the Disapprove button
Approving/Disapproving an ad space manually is your way to get the best targeting, since no one knows your needs better than you. We will use your budget to display your ads in ad spaces you have approved manually, while the remainder of your budget will be allocated for auto mode. Each time you approve/disapprove an ad space manually we use our Profile Learning Engine to calibrate your profile and our auto mode, displaying your ads in ad spaces that are similar to the ad spaces you have manually approved.

Detailed explanations on answering publishers' requests to publish your ads.
Start monitoring your ads with our enhanced statistic tool:
1. Choose the Manage My Ads option in the advertisers' menu to see the total statistics of all your ads
2. Use the upper status bar to filter statistics by dates/activity
3. Choose an ad to see the total statistics of this specific ad, broken down by ad spaces and auto mode
4. Choose an ad space to see it's properties, users' characteristics and even more detailed statistics
Detailed explanations on managing your online ads with SekiNdo.
We provide you with a complete billing solution:
1. We charge you once in a week for your ads' performance and transfer your payments to the publishers you work with
2. We send your emaill address a receipt each time we charge you
3. Choose the My Billing option to see your payments' history and outstanding payments

SekiNdo's Reversed Marketing is the ideal solution for online advertisers because it puts the wheel in their hands, while all the work is being done by publishers and complex algorithms that studies advertisers' profiles and preferences, instead of dealing with vague definitions like keywords and channels.

Publishers

SekiNdo understands that you know your content and audience best and you should be the one to choose which ads are best for your ad spaces, in terms of targeting and pricing. After Registration, follow these three simple steps and choose your desired ads:

Define your ad space:
1. Choose the Add an Ad Space option in the publishers' menu
2. Select the ad space's format (Banner or Sound) and webpage URL
3. Choose the categories, ad space's size and location
4. Define your audience's characteristics
5. Repeat this process to define as many ad spaces as you wish
6. Embed the ad space code, sent to your email, in your website code
SekiNdo will display targeted ads automatically in each webpage that contains the ad space's code.
Define as many ad spaces as you want in order to achieve optimal targeting.

Detailed explanations on defining your ad spaces in SekiNdo.

Now it's time for you to choose ads for your ad spaces and use the transparent manual mode:
Choosing ads for your ad spaces:
1. Choose The Ad Marketplace option in the publishers' menu
2. select the ad space in the "Space Name" field and press Go
3. Go through the list of ads
4. Click on ads that you like for more information
5. Check the boxes located next to your ad spaces and then the "Add To Space" button to add this ad
6. Repeat this process to add more ads to your ad spaces
SekiNdo allows and prefers that you'll choose more then one ad for each ad space for two reasons:
- Ads that you choose may not always be available for several reasons, like an ad budget which has ran out, incompatible user's IP etc. Choose more then one ad and increase the chances to display your desired ads.
- when you choose an ad our Profile Learning Engine studies you and your ad space, calibrating our auto mode, so that in case that none of the ads you have chosen are available, we will display ads that resemble your manual choices
Once you have chosen an ad for your ad space the advertiser will be notified and asked to approve/disapprove your request. SekiNdo's ranking system will rank you and your ad spaces according to your selections, so please choose relevant ads and not just high paying ones.

Detailed explanations on the Ad Marketplace and My Pending Publish Requests.
Start monitoring your ad spaces with our enhanced statistic tool:
1. Choose the Manage My Ad Spaces option in the publishers' menu to see the total statistics of all your ad spaces
2. Use the upper status bar to filter statistics by dates/activity
3. Choose an ad space to see the total statistics of this specific ad space, broken down by manual chosen ads and auto mode
4. Choose an ad to see its properties, users' characteristics and even more detailed statistics
Detailed explanations on managing your ad spaces with SekiNdo.
We provide you with a complete billing solution:
1. We charge the advertisers you work with and send you a cheque once in two weeks
2. Choose the My Billing option to see your history and current revenues

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