About Us

Sekindo is the most technologically advanced digital platform for online video, display and mobile advertising.

With our proprietary technology, we bring high quality traffic in the most transparent way to deliver the best monetization possible. Part of the Universal McCann family, we have access to all of UM resources.

Sekindo was established in 2007 by three programming entrepreneurs who had a vision to automate the digital landscape in Israel. They joined the Universal McCann family in 2012 and have grown substantially since.

Meet the Family

Founder, Co. CEO Oren Berdichevsky

Oren Berdichevsky,

Founder, Co. CEO

After spending a number of years working and honing his professional skills as an affiliate marketer in the international market, activities he performed while working as a computer and electrical engineer in the hi-tech sector, Oren leveraged his knowledge and skills in the field to partner with Rotem and Eyal, in late 2006, and found Sekindo.

Oren is in charge of sales and client solutions at Sekindo.

Oren graduated from Ben Gurion University with a B.Sc. degree in electrical engineering and computer science.

Founder, Co. CEO Eyal Bezalel

Eyal Betzalel,

Founder, Co. CEO

In 2006, following a successful career, in which he held key R&D positions in hi-tech companies, Eyal joined Rotem and Oren to establish, develop and manage all of Sekindo’s R&D activities. Eyal manages the development of the company’s platform, and leads the development of technology at the forefront of the digital advertising industry. He graduated from Tel Aviv University with a B.Sc. in mathematics and computer science, which he completed in the honors track.

Founder, Co. CEO Rotem Shaul

Rotem Shaul,

Founder, Co. CEO

In 2006, after garnering experience and succeeding as an affiliate marketer in international advertising markets, and thanks to the experience he gained, from working as a software engineer for hi-tech companies for several years, Rotem developed the idea behind Sekindo’s advertising platforms.

Rotem is in charge of media management and publisher solutions at Sekindo.

Rotem graduated from the Academic College of Tel Aviv - Yafo with a B.Sc. degree in computer science.

Tammy Bensimon

Tammy Bensimon,

Head of Display & Performance

Tami joined Sekindo in 2013, after working at Universal McCann Digital Group for four years. She had managed the planning and media buying for major advertising agencies and some of Israel’s largest advertisers.

She began working at Sekindo as the sales and business development manager of the Israeli market.

Today, Tami manages the company’s display and performance activities with Sekindo’s international clients.

Tami graduated from Sapir College with a B.A. in communications and digital media.

Eldad Preger

Eldad Preger,

VP Media, Global

Eldad joined Sekindo in the beginning of 2014, after having amassed experience in media management for the international market. His job is to manage procurement and management of global publishers.

Eldad established and developed the global media department. In April 2016, he was appointed as the company’s VP Media Global, where he continues to manage and direct its’ activities to meet market challenges and the needs of Sekindo’s publishers.

Eldad graduated from Sapir Academic College with a B.A. in communication, creation and critique, specializing in marketing and advertising.

Daniel Peled

Daniel Peled,

VP Demand, Global

Daniel joined Sekindo in 2010, and he is the company’s first employee!
At first, Daniel worked as the company’s account manager for the Israel region. Later, he advanced to become the company’s VP of client solutions for the Israel region.

At the beginning of 2015, Daniel was appointed as the Head of Video Demand of Sekindo’s international activities and managed the video operations team. In April 2016, he was appointed as VP Demand Global, and is responsible of all of the demand teams in Sekindo. The teams are at the vanguard of the company’s international activities, managing leading global brands.

Daniel has a B.A. degree from Ben Gurion University of the Negev.

Mikhael Shvartsman

Mikhael Shvartsman,

Head of Programmatic

Mikhael joined Sekindo in 2012 as its manager of international advertisers, after having worked at Universal McCann for two years as a senior media planner. He rapidly advanced, eventually managing the company’s display and international premium clients department.

Mikhael was responsible for McCann Group’s key customers, such as Amdocs and IDE, and developed their activities in international markets.

Today, Mikhael is the Head of Programmatic for Sekindo’s international activities, and he is responsible for brand safety and the administration of global programmatic platforms that Sekindo works with.

Mikhael graduated from Ben Gurion University of the Negev with a B.A. in economics and administration.

Yotam Kassif

Yotam Kassif,

Head of Media, IL

Yotam joined Sekindo in 2012, bringing considerable experience in marketing and sales, which he had acquired through previous jobs at major Israeli companies.

He became a leader in his field, thanks to the skills he acquired over this period, the many years he worked at Sekindo, and his professional status in the world of digital marketing.

Yotam leads Sekindo Israel’s activities with uncompromising professionalism, particularly in the area of media management.

Yotam graduated from the College of Management Academic Studies with a B. A. in business administration, specializing in marketing and financing, and an M.B.A. in business administration, specializing in strategy and entrepreneurship.

Amir Yagen

Amir Yagen,

Head of Clients, IL

Amir joined Sekindo as an account manager in late 2013, after having lived abroad for several years while working for the Ministry of Foreign Affairs.

After working at the company for a year, Amir was promoted to senior account manager, and played a major role in directing the team and developing and integrating advertising strategies for both Sekindo and its clients.

Today, Amir manages Sekindo Israel’s client solutions department, and plays a central role in business development, and the management and promotion of new technological products.

Amir graduated from The Hague University with a B.A. in communications, and he completed a master’s degree in management and marketing at ESERP Business School (Madrid).

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Contact info

  • Location

    McCann New York, 622 Third avenue New York, NY 10017

    Tel Aviv (HQ)- 2A Raoul Wallenberg St. Tel Aviv, Israel 6971902